![]() 20%), while black adults fall in between at 23%. Hispanic adults are more likely than whites to report regularly wearing a fitness tracker (26% vs. You’d expect the gadget appeal to be greater with men, but this is perhaps outweighed by women being keener to track their exercise?Įthnicity was another less obvious difference. Women (25%) are more likely to wear a smartwatch or fitness band than men (18%). Younger people (18-49) were more likely than older (50+) to wear one: 25% versus 17%.īut there were a few less obvious findings. Just 15% of those who didn’t go to college wear one of the devices. Among those earning more than $75k a year, some 31% wore one, against 20% of those in the $30-74k band, and just 12% of those earning less than $30k.Įducation was also a factor, though this is of course strongly correlated to income, so doesn’t necessarily mean better-educated people are more likely to wear one. Income is the most obvious factor seen in the Pew survey. In terms of who is most likely to wear one, you might be able to guess most of the findings… The Apple Watch dominates both the smartwatch category and, in the US, the broader wearables sector. More than a fifth of Americans now wears a smartwatch or fitness band, according to a survey of more than 4,000 adults. ![]()
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